AI & ML
A Case Study On Virtual Try On
By Next Solution Lab
11:23:10
2024-07-02
A virtual try-on application allows you to digitally try on clothes and accessories without the need to spend time traveling to and from stores, navigating crowded locations, and waiting in line for checkouts and fitting rooms. This has proven to be a significant development in the shopping industry.
Highlight
- Next Solution Lab has developed an AI-based Virtual Try On (VTO) application, which allows users to see how clothing looks on them without having to try on the physical product.
- Our advanced machine learning algorithms accurately map real-world products onto the user's body, while also identifying user preferences and suggesting personalized recommendations.
- This VTON application can be integrated on various platforms, including desktops, tablets, smartphones, and smart mirrors, making it accessible to a wide audience.
- Our realistic rendering and high-definition visuals provide a virtual try-on experience that closely resembles reality. This includes simulating movement, highlighting texture details, and accurately representing colors.
Challenge
When shopping in person, common issues include the need to spend a lot of time, traveling to and from stores, navigating congested areas, and standing in line for checkouts and fitting rooms. Additionally, physically trying on clothes involves frequent changing, which can be time-consuming and tiring. Moreover, a disabled person cannot handle the aforementioned circumstances. Therefore, people need access to technology that makes shopping more flexible, time-efficient, and convenient by enabling them to virtually browse and try on clothes.
Solution
Our team has created an AI-based Virtual Try-On (VTO) application that allows consumers to digitally see how clothing will look on them without having to physically try it on. Our application accurately maps the clothing onto the user's body in a realistic way. It also understands user preferences and recommends tailored solutions, making shopping more versatile, time-saving, and comfortable for both regular and disabled customers.
Our solution consists of a camera and a display that allows users to interact. Operating our system is convenient for both sellers and consumers. Sellers only need to upload their new apparel products into our system, similar to how they would showcase new items in their store. Consumers, on the other hand, simply need to stand in front of the camera to capture a photo and then try on any garment they like. After selecting a piece of clothing, the system will suggest the appropriate size for customers.
The VTON application can be integrated on a variety of devices, including PCs, tablets, smartphones, and even smart mirrors. This makes it suitable for use by small and large vendors. Additionally, the system utilizes advanced body segmentation, identification, and other machine-learning techniques to accurately depict color and texture features, which can significantly impact the retail business.
Benefits
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Increased Sales:
Virtual try-on technology can significantly boost sales by providing a more engaging and personalized shopping experience, leading to higher customer satisfaction. A report by Accenture found that 61% of shoppers prefer to shop at sites that offer AR (VTO) technology.
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Reduced Returns:
By allowing customers to try on items virtually, businesses can significantly reduce returns, saving money on shipping, processing, and inventory management.
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Improved Customer Engagement:
Continuous data transmission allows Virtual try-on fosters a more interactive and engaging shopping experience, leading to increased customer loyalty and brand advocacy.
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Enhanced Brand Image:
Businesses that embrace innovative technologies like virtual try-on can enhance their brand image as being forward-thinking and customer-centric.
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Data Collection and Insights:
Virtual try-on platforms can collect valuable data on customer preferences and behavior, enabling businesses to tailor their offerings and marketing strategies more effectively.
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Enhanced Shopping Experience:
Virtual try-on allows consumers to try on clothes, accessories, and even makeup virtually, without physically trying anything on. This provides a more convenient and enjoyable shopping experience, especially for those who are time-constrained.
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Increased Confidence in Purchase Decisions:
By seeing how items look on their own body, consumers can make more informed and confident purchase decisions, reducing the risk of buying something that doesn't fit or look good. This leads to higher customer satisfaction and fewer returns.
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Access to Wider Selection:
Virtual try-on allows consumers to explore a wider range of products, including those that may not be available in physical stores. This expands their shopping options and increases the likelihood of finding something they love.
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Reduced Waste:
By reducing the number of returns, virtual try-on contributes to a more sustainable fashion industry, reducing textile waste and carbon emissions.
Result
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Increased Sales and Customer Satisfaction:
Businesses adopting VTON technology have reported higher sales and increased customer satisfaction due to the enhanced shopping experience.
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Reduced Return Rates:
The accurate virtual try-on experience reduces the likelihood of returns, saving businesses time and money.
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Wider Adoption and Accessibility:
The application’s compatibility with various devices ensures a broader reach and user adoption, benefiting both small and large vendors.
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Positive Environmental Impact:
Reduced returns and waste contribute to a more sustainable retail industry.
Project Screenshots
Let us know your interest
At Next Solution Lab, we are dedicated to transforming the shopping experience through innovative virtual try-on solutions. If you are interested in learning more about how our projects can benefit your organization, please contact us.
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